We look to demonstrate how a household will respond, based on the number of times they are mailed. The goal is to ensure their contribution per order is at an acceptable level.
There are ways to decrease costs for future mailings such as purchasing data at a lower cost and sending smaller mailings until the ‘optimum’ purchase frequency.
The report will produce ensures you do not keep buying and mailing names that do not perform after a certain number. It enables you to create a suppression file of names and in turn, means you are able to mail new households that you may not have been able to reach previously.