We look to identify the channel by which the customer has been recruited and the true costs for acquiring this customer. The sales are then followed to understand what the value of the acquisition has been over a period of time.
We help you to understand the influence one channel activity is having on another. eg if you continue to send emails, you may see on your campaign analysis that the response is decreasing over a period of time, but is it still assisting with responses to your mailings or driving foot flow to your stores?
We measure the impact and influence of the activity on other channels which cannot immediately be identified by campaign responses.
We are able to assign a Lifetime Value response based on the purchase channel.