Ensuring that all permissions are set to ensure maximum communication (in accordance with GDPR guidelines). We are able to flag any changes to opt-in volumes, ensuring that opt-in volumes remain at maximum level.
As Housefile mailings tend to be the best performing marketing channel, the more names a business has that are contactable, the higher the revenue potential. Even a drop of 1% on a mailing of 50,000 could result in a drop of revenue of £25,000, where an AOV is £50. If you multiply that over the year, that is a huge decrease in revenue.