What is the optimum frequency of contact for different
segments of my database?

At what point do you lose sales based on the amount of communication you have with your customers?

Utilising the information we have from all communication channels used; we are able to offer insight as to what:

  • The optimum contact volume for greatest efficiency
  • The optimum contact volume for greatest accrued profit
  • The points where activity drops into a loss

This will give you an ideal communication schedule for each customer segment, ensuring that you increase efficiency and maximise sales. It forms the backbone for the marketing plan.