What is the correct Attribution of Sales?

We look to ensure sales are correctly appointed to the appropriate channels to be more precise in ROI calculations and drive future marketing strategy.

Identifying the reasons behind a purchase

How do you identify if a sale has been driven by a catalogue/store visit or through web browsing or a targeted email? Often more than one marketing activity will have influenced a sale, and it is difficult to ensure that each sale is attributed to the right channel. We can advise on ensuring attribution is correct and that return-on-investment can be calculated with more accuracy.