Where are my customers?

We are able to provide vital insight into customer penetration, opportunity and ultimately helps to advise where you should be targeting marketing activity


  1. To identify where there is a large concentration of look-a-likes, but proportionately lower concentration of customers
  2. To identify where there is a high concentration of customers, but limited further opportunity.

The process is devised into three parts:

  1. We identify what is the concentration of customers by territory
  2. We then identify Independent look-a-like customers within the same territories who are not in the house file
  3. We are able to establish territory penetration